I bring senior design and research rigour together as one discipline, so organisations that can't afford to guess get products and ideas shaped by evidence and proven to land before they ship.
End-to-end design for complex products and regulated journeys: interface, interaction and systems thinking from first concept through to a shipped, tested experience.
Shaping what to build next: from emerging concepts and AI-enabled experiences to prototypes that make an abstract opportunity tangible enough for leadership to back.
The evidence underneath the design: senior qualitative and mixed-method research that turns customer behaviour into decisions a team can confidently build from.
Structured testing of AI systems against the standards that matter: accessibility, conduct and discrimination obligations, with documented evidence built to withstand scrutiny.
Every decision should trace back to a reason. That's what lets a team move forward knowing the thing they're building is the thing worth building.
As AI shifts from a curiosity to the thing making decisions, the question moves from "is it interesting" to "will it hold up." I build work that does.
Whether it's a product to design or an idea to pressure-test, I'd be glad to talk it through.
addington.kel@gmail.com